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Freedom of Choice

A couple of years ago, we did a wacky (I mean creative) YouTube video called “Page Plus Gives You the Freedom to Control Your Cell Phone Bill.” It was based (loosely) on the movie Braveheart – the actor was running around in blue and white face paint yelling “Freedom!”

The video got a whopping 1,600 views – hardly viral. But despite the lackluster performance of the video, the concept of “freedom” still applies to no-contract (prepaid) wireless service from Page Plus. In fact, with new wireless customers choosing no-contract service over contract service by a ratio of 10 to 1 (Entner), it’s more relevant than ever. Here are four reasons why:

1. No Contract: Of course, not having a two-year contract is the most obvious example of freedom. People are realizing in droves that they not only can have the freedom of not being stuck in a two-year contract, but that no-contract service is actually cheaper than postpaid! The last statistic I saw was that over 25% of U.S. wireless customers are now on no-contract service, and that percentage is growing by 23% a year. Of course that still pales to other countries (in Western Europe, for example, 70% of wireless customers are on prepaid), but the point is that the trend is growing rapidly here in the U.S.

2. Switching Plans: The ability to quickly and easily switch plans is another “freedom” you have with Page Plus. Since your service is month-to-month, if you find that your plan isn’t big enough for your usage this month, you can simply change to a higher plan next month. And even better, you can even customize your service plan if your usage happens to fall between two plans. All you have to do is carry an extra cash balance on your account to be used for “overages.” For example, if you run out of data a couple of days short of your renewal date, but you still have voice minutes and texts left, you can continue to use more data at the overage rate of your plan and just pay for it out of your cash balance.

3. Control Your Budget: One of the primary benefits of no-contract service is that you have the freedom to control your budget. Because the service is prepaid, it eliminates the possibility of “bill shock” – the surprise postpaid customers can get when they (or someone in their family) rack up a huge, unexpected bill. With prepaid, there is no bill. You use what you pay for. Of course there are a couple of ways to continue your service if you run out of something (minutes, texts or data) – you can add cash for overages, as described above, or simply renew your monthly plan early. No matter whose cell phone you’re paying for – your own, or your teenager’s or college student’s – YOU control your budget.

4. Phone Selection: Some companies only let you use their phones on their service. They don’t have BYOD (Bring Your Own Device). Or they’ll limit you to only use feature phones (not smartphones) on certain plans, or require you to pay for a data plan with certain smartphones. With Page Plus, you can use any of our phones on any of our plans. You can use any of the phones available directly from us or from our dealers, plus all the 3G CDMA phones that we’ve approved in the past. That’s freedom of choice!

So get out your blue and white face paint everybody, and celebrate YOUR freedom!